While the entire industry is focused on product transformation, we risk neglecting the cultural transformation necessary to make the EV shift. Many are still in the watch-and-wait mindset, hoping improvement will be incremental instead of embracing radical changes to the way we lead and operate at the company level. Griffiths urges automotive leaders to lead the charge for changing company culture alongside this technology transformation. Those who don't will get left behind.
In AutoCulture 2.0, Jan Griffiths shares leadership guidance from automotive and other industry leaders, providing a roadmap for a new incarnation of automotive business culture and leading with Gravitas. This book features interviews from the Automotive Leaders podcast and tangible calls to action so you can immediately implement authentic leadership principles
